Guidelines to Raise Startup Funds Like a Pro

Updated: Oct 11

Proven techniques and tools to help with your startup funding journey


Startups and enterprises typically find it difficult to raise funding due to a lack of track record, low brand recognition and a myriad of other reasons, but if you have the appropriate partners and guidance, it can get much simpler and easier.


A well-articulated business concept is necessary to attract the appropriate partners, such as angel investors, venture capitalists, and other sources of startup investment; here is where The Pitch Deck comes into play.


Delivering an appealing and natural pitch requires both practice and elegance. Based on the expert's suggestions from our team at Alma Consulting Group (ACG), we deconstruct the fundamentals to make it easier for every startup to make the perfect pitch deck.

Here are some tips on how to identify, develop, and create the most significant business partnerships with the right investors.


Key takeaways from this article

  1. The formation of a startup and its investment rounds.

  2. What an ideal investor looks for: investable startups.

  3. What investors seek in a Startup Team.

  4. What should be on your Pitch Deck.

  5. How to position your brand in an investment presentation.



The formation of a startup and its investment rounds

Every business needs money to turn its unique ideas into reality, regardless of the nature and scale of operations. Because they are unable to raise enough money, most firms fail. You require some financial resources to always maintain the viability of your company. If you are new to the startup business and have no prior experience raising funding, you need first become familiar with these various stages. And here is the main difference between startup funding rounds.



So, what an ideal investor looks for in investable startups?

The next thing to do is figure out how to attract investors if you have decided to look for investment from them. What influences an investor's decision to invest in one company over another? What you will need to persuade them to choose yours is listed below.


Early-stage business investors want to see a return on their investment more than anything else (ROI). You will be 90% of the way there if you can show that your venture will profit them. If your business has been operating for some time, you must have a strong track record of financial success. If your business has not launched yet, you'll have to rely on a business plan and projections.



What investors seek in a Startup Team

Having a solid team is crucial since a startup is only as good as the sum of its members. Here are the qualities your startup's employees or cofounders should possess.




What should be on your pitch deck? (According to investors, startup consultants, and successful startups)


One of the most challenging aspects of being an entrepreneur is creating an effective pitch deck. The purpose of your initial presentation is to persuade potential investors to offer you a follow-up meeting, even though your goal is to raise money. Here are a few suggestions that you may use in your pitch deck to help you organize and sequence the elements of your pitch deck, so they tell a compelling tale and help you develop that relationship.

Make sure to include the following slides in your investor presentation deck, slides such as Problem, Solution/Value Proposition, Business Model, Competition, Founding Team, and Fundraising, in addition to making sure your slide count is under twenty.



How to position your brand in an investment presentation

An essential component of the startup pitch deck is brand positioning. Here are some pointers for brand placement. These are crucial and fundamental characteristics that set you apart from other startups and opponents.


The positioning strategy aids in giving you a unique spot in investors' eyes. This tactic aims to draw attention to the relevance, importance, and dedication you have shown to your startup.

There is not a one-pitch deck design that works for all startups, but there are key narrative beats that can help you convey the heart of your business's particular story and persuade investors to support you in seeing it through. Additionally, you may check out our services if you require assistance with constructing your startup pitch deck or business strategy with a feasibility study and market research.



Don’t miss our article on: How to approach your ideal Investor and how to speak during your investment presentation.

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